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The Yellow Straw | Summer 2023
Campaign: Kolkata Runs on The Yellow Straw | Summer 2023
Client: The Yellow Straw
The Idea:
Kolkata in summer is unmistakable—fiery skies, the hum of traffic, and the ever-present search for something fresh. This season, The Yellow Straw captured that summer spirit through a campaign that placed its juices, and salads right where they belong—on the move, with the city.
Shot across iconic Kolkata locations like Victoria Memorial, Princep Ghat, Mullick Ghat, Howrah Bridge, the campaign showcased how the city runs on the energy, hydration, and flavour The Yellow Straw delivers.
The storytelling was simple, yet strong: in a city that never stops, staying fresh isn’t a luxury—it’s a need. And The Yellow Straw delivers it, every single day.
For The Yellow Straw, this campaign was about owning the summer.
This season, Kolkata didn’t just survive the summer. It sipped through it.
Link: htt ps://www.instagram.com/reel/Ct-0nKlAfwR/ |https://www.instagram.com/reel/CtwJl7KAYbd/