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 Chatbots is software that automates conversation with the users. Based on the user’s request, they can be programmed to provide various responses. Whenever we visit any website we can find Chatbots at the corner or on the side of the application and immediately pops up on our screens. Chatbots are powered by AI (Artificial Intelligent). Every Chatbot consists of a conversation tree that would cover answers to every possible query that a customer would raise. Besides the queries and answers, Chatbots also provide users with information about that particular product or a service. 

                      Chatbot marketing can be used as a strategy that Chatbot can use to market any product/service. This type of marketing makes sure that users’ queries never get unanswered, addressed immediately and can even help in lead generation and sales. As the Chatbots are being widely used everywhere for its engaging nature, creativity and simplicity, it is very important to use Chatbots in this digital era. 

                       Digital marketing being widely used across sectors all over the globe must as well utilize Chatbot marketing for the following reasons:

• Improve your service experience
• Engage with your customers
• Response time is less or immediate – saves time
• Improves your customer satisfaction
• Collect data
• 24*7 availability
• Quick and easy to interact with
• Agility
• Analyze data
• Demography analysis
• Segmentation 

                       AI is one of the most booming technologies/platforms at this time and age. Everyone’s fascination with AI seems endless and is constantly evolving and reinventing itself. Chatbots have a lot of potential to increase the volume of marketing conversations. It is also a way to bridge the gap between marketing and sales. 

Here are some of the ways you can incorporate Chatbots to your digital marketing:

• Greet your customers immediately when they land on your site
• Gather information and convert into leads
• FAQ’s 
• Scheduling sales calls
• Can act as a customer support

                    Never have we ever thought that customer support and some of the best marketing practices doesn’t involve humans. Chatbots can be used as an added value to human conversations but not as a replacement. As Chatbots provide seamless and real time interface, it’s high time to fine-tune and up our AI and digital marketing game. Customers are always on the lookout for some great and engaging content out there. So are you ready for reinventing yourselves and emerge as the world moves forward?